Jet Stream

The RAF Benevolent Fund required a brand identity and cross-channel campaign to celebrate the RAF’s 95th birthday. Executions needed to be easily implemented and adaptable for both on and offline use, while primarily serving as a celebratory call to action. The creative solution was to make use of the uplifting and striking visual of jet vapours streaming through beautiful blue skies. The result? A playful, impactful, award-winning campaign that delivered sold-out events for this brilliant charity. 

Created at Chapter